AZAD is a representation of the victorious. The victorious are the ones that: Defy the odds… Most luxury brands don’t recognize the struggle, if any at all. They represent the end of a struggle – the glitz, the glamour, the pretty things, the nice things. AZAD symbolizes positive disruption. Just the way the brand’s ambassadors and consumers defy the odds in life, AZAD is defying the odds in business, in the luxury space. A new-era luxury brand that is more than just a product company: a human-centric ecosystem.